Writing smartly, sharply, and clearly

Before writing any text, we should ask ourselves: WHY DO WE WRITE?

Now, this would prompt a simple answer in everyone's mind: "We write to share our thoughts with other people."

This approach is Classic, Simple, and Fundamental. It gives the thinker a motive to write and express themselves. But again, the approach is not Intuitive, Introspective, or Innovative. One needs to delve deeper into their beings to answer this question. 

Rethink that simple answer and ask ourselves again: WHY DO WE WRITE?

It is imperative to understand that: We do not write to share our thoughts with other people. 

But we write to change people's thoughts about the world!

This is what writing should be about: Changing, modifying, influencing people’s thoughts.

At the end of the day
Your writing should make the reader THINK something.
Your writing should make the reader FEEL something.
Your writing should make the reader DO something.

If not, then what is the point?